Digital Strategy
That Works

Targeting Republican voters on social media is an art, and if you don’t know what you’re doing, then you could waste your time and money.

We live inside the minds of our client’s base, so we know how to reach them, grow their supporters, mobilize  volunteers, and secure votes!

In order to build a foundation for creative work that is relevant and impactful, we need to understand how and where particular people consume content.

Ultimately, it’s the voter’s attention that informs how we execute.

Proven Results


We have matched voter data with Facebook profiles for all 50 States in our database.

With that data you can target those who are actually going to the polls.

Data Analytics

We use market data, and data from your ads, to refine our strategy. Using our data deep-dive, we are able to create powerful results from your digital messaging.

Advanced Matching Techniques

Farrell Gjesdal has partnered with a number of mobile ID matching services to conduct deterministic matching, the most accurate match process available. A mobile ID match functions in much the same way as a cookie match with the elimination of the middle step (appending a cookie to a profile once an action is taken). Unlike cookies, mobile IDs are persistent (they don’t change or expire with time), meaning you won’t see variance in the sizes of your audience pools, and you can have 100% confidence in who you are reaching.

Similar to the mobile ID, direct matching is possible with those channels on which users are given a unique platform ID – think Facebook and Google. Also a deterministic matching approach the accuracy of this method is 100%.

Probabilistic matching, though less accurate than deterministic matching enables advertisers to increase scale while still maintaining a level of confidence that multiple devices belong to a single individual. Used in combination with deterministic approaches, this can be a very successful strategy. Our partners have tested several different probabilistic providers to whom we can push any of our digital segments.


We have one goal – to create content that converts. Today, that can mean many things, in addition to simply meeting business objectives. Does it work inside the budget? Will it work on our timeline? Does it make sense for target segmentation? What platforms are involved?

Political Brands today come with no shortage of specialization. It’s never an issue, because we build our strategy around your campaign, instead of applying a cookie cutter strategy to it.

Our seamless integration with media ensures that we not only make the best content possible, but that it’s executed by micro- targeting, reviewed with instant analytics, and applied to make ad spending as lean as possible


We develop political brands for TODAY. What does that mean strategically though? We begin by analyzing where the attention is. In order to build foundation for creative work that is relevant and impactful, we need to understand how and where particular people consume content. Ultimately, it’s voter attention that informs how we execute.

The Gear Box

We then create your campaign’s digital strategy in a tight, collaborative Gear Box between strategy, creative, and Paid/Earned media. We start with data, to provide our creative process with a human-centric, up-to-the-moment understanding of our audience.

Media and creative then act on that shared understanding of the voter’s position and opportunity of the brand. From there we execute seamlessly, testing and learning what works in the context of each platform. It’s that process that gives us the ability to ensure positive outcomes faster, more frequently, and with greater effect.


Einstein changed the way we understand and look at our world today. Outside of Physics, relativity holds a different meaning. Finding what is relative to the voters is what we do. We tune your brand to culture. We break down demographics and create digital profiles, that resonate with people in a real way.

We’re always thinking about how we can use culture as a force multiplier for a campaign’s brand.  Whether it is seasonal, regional, or the latest meme. We follow the natural flow of things. We find the most authentic connection between your brand and what makes people pay attention to your content.

Targeting Voters on Social Media

We are one of the only full service consulting agencies that can actually target Registered Voters on Facebook. It’s a unique capability that sets us a part from other social media consultants. We can also target potential voters, whom aren’t registered, up until your state’s registration deadline! 

Facebook Voter Data

We have matched voter data with Facebook profiles for 50 States in our database. If your state isn't on the list, then no worries! We still have sophisticated modeling that will work for you.

Voter Modeling

Whether we have your state voter list covered or not, we provide the most competative modeling for social media. We can target certain demographics or interests, with a message that resonates with them.


Available for all states, and a perfect solution for branding your campaign to various demographics and interest groups.

Content Creation

When it comes to Social Media, we do everything. We can help you design the perfect political ads, that influence the voters we target.


Micro-targeting on facebook is one of the most powerful tools for campaigns. We operate far beyond the industry standard when it comes to this and other social media platforms


We take a platform specific approach on Instagram, with the same targeting technology as we do with Facebook. It's like newspaper ads and direct mail, they require different content.


Twitter is a special beast, that most campaigns don't figure out. Quit yelling at the wind, and start getting to your local audience.

New Media

People just don't watch TV anymore. Don't waste large amounts of campaign dollars on expensive media buys, when you can spend it smartly on new media platforms that get results!