Marketing That Works
We develop brands for TODAY. What does that mean strategically though? We begin by analyzing where the attention is. In order to build foundation for creative work that is relevant and impactful, we need to understand how and where particular people consume content. Ultimately, it’s consumer attention that informs how we execute.
Targeting your customer online is an art, and if you don’t know what you’re doing, then you could waste your time and money. We live inside the minds of our clients’ customer, so we know how to reach them.
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/Approach
We have one goal – to create content that converts. Today, that can mean many things, in addition to simply meeting business objectives. Does it work inside the budget? Will it work on our timeline? Does it make sense for target segmentation? What platforms are involved?
Brands today come with no shortage of specialization. It’s never an issue, because we build our strategy around your business, instead of applying a cookie cutter strategy to it.
Our seamless integration with media ensures that we not only make the best content possible, but that it’s executed by micro- targeting, reviewed with instant analytics, and applied to make ad spending as lean as possible
/Attention
We develop brands for TODAY. What does that mean strategically though? We begin by analyzing where the attention is. In order to build foundation for creative work that is relevant and impactful, we need to understand how and where particular people consume content. Ultimately, it’s consumer attention that informs how we execute.
/GearBox
We then create your campaign in a tight, collaborative Gear Box between strategy, creative, and Paid/Earned media. We start with data, to provide our creative process with a human-centric, up-to-the-moment understanding of our audience.
Media and creative then act on that shared understanding of the consumer position and opportunity of the brand. From there we execute seamlessly, testing and learning what works in the context of each platform. It’s that process that gives us the ability to ensure positive outcomes faster, more frequently, and with greater effect.
/Relativity
Einstein changed the way we understand, and look at our world today. Outside of Physics, relativity holds a different meaning. Finding what is relative to your customers is what we do. We tune your brand to culture. We break down demographics and create digital profiles, that resonate with people in a real way.
We’re always thinking about how we can use culture as a force multiplier for a brand. Whether it is seasonal, regional, or the latest meme. We follow the natural flow of things. We find the most authentic connection between your brand and what makes people pay attention to your content.
Advanced Matching Techniques
Farrell Gjesdal has partnered with a number of mobile ID matching services to conduct deterministic matching, the most accurate match process available. A mobile ID match functions in much the same way as a cookie match with the elimination of the middle step (appending a cookie to a profile once an action is taken). Unlike cookies, mobile IDs are persistent (they don’t change or expire with time), meaning you won’t see variance in the sizes of your audience pools, and you can have 100% confidence in who you are reaching.
Similar to the mobile ID, direct matching is possible with those channels on which users are given a unique platform ID – think Facebook and Google. Also a deterministic matching approach the accuracy of this method is 100%.
Probabilistic matching, though less accurate than deterministic matching enables advertisers to increase scale while still maintaining a level of confidence that multiple devices belong to a single individual. Used in combination with deterministic approaches, this can be a very successful strategy. Our partners have tested several different probabilistic providers to whom we can push any of our digital segments.
Facebook is the most widely used social media platform in the world. The possibilities to reach customers around the world are endless.
Instagram is a unique platform that we leverage differently for our clients. We make sure your ads are taliored to the platform, for maximum effectiveness.
Twitter isn't traditionally a platform for sales, but it is one for brand and message. We ensure that you're using Twitter to build on your brand, so that you can influence your brand's community.
New Media
You likely haven't thought of Hulu and Sling TV stations as a way to advertise, but we have. We will work with you on content creation, so that you can use the latest and most effective ways to advertise.