Justin Farrell

Managing Partner

Nethaniel Gjesdal

Senior Partner

/TheStory

Justin Farrell and Nethaniel Gjesdal met in Ft. Polk, LA, in 2009, when they were both assigned to the 1/509th Airborne Battalion. Both were Paratroopers and Combat Medics in the U.S. Army. Justin was medically retired after three years of service. During an airborne operations training accident, he had suffered a spinal cord injury, which left him unable to continue serving. Nate served for six years total, where he deployed to Iraq with the 82nd Airborne Division in 2007 before meeting Justin. He was Honorably Discharged a few months after Justin had medically retired. Their friendship in the Army led to them remaining close friends throughout their post-military lives. Eventually, they decided to start the Farrell Gjesdal Strategy Group to utilize their skills and build a business together. Nate and Justin hold vast experience in business management, marketing, sociology, campaigning, branding social media marketing, advocacy coordination, and digital strategy.

Justin began managing congressional campaigns and creating strategies for Political Action Committees (PACs). This work brought the realization that he had both a talent and a passion for strategy and branding. He is also a Hasbara Fellow, which allowed him to travel across Israel to learn about the complex political framework of the region. Hasbara also trained him for social media advocacy, branding, audience targeting, and running dynamic content-driven social media pages. Justin is the former Master of Texas A&M’s Alpha Epsilon Pi fraternity. He is also the current Communications Director for the Republican National Hispanic Assembly of Texas.

Nethaniel holds a Master’s of Public Service & Administration at Texas A&M’s Bush School, and B.S. in Sociology from Texas A&M University, where he graduated Magna Cumme Laude. He has conducted world-class research and has proven himself as a talented mind in the science of how society and groups think. This talent and education has made him exceptional at churning analytics, and creating audience targeting profiles for various sociological groups. From there he is able to process that data, and then refine ad targeting to make it more efficient and impactful. He is the former President of Texas A&M’s Student Veteran Association, where he received numerous awards for outstanding service.